Attitude news

API is put to use which communicates with your bank to check for sufficient funds. And what's more! All of this happens in nearly real time! How about explaining APIs through an illustration? That will make life easier for you! By now, you must have understood that retail API plays an integral role in increasing customer engagement and improving the overall shopping experience. We will take the example of a retail apparel store to explain how APIs work practically. A customer walks in the store and after trying out various sweaters chooses a specific pattern. However, the color she chose was out of stock in her size. You might be wondering how does API come into the picture here? The customer will go to the self serve kiosks and get in touch with the retailer's digital touch-points and access real-time inventory data. She can figure out that although the item is out of stock in the current store, it is available in another store located nearby. In this case, she has the option ...

Over time retailers have understood that knowing customers is essential to establish a loyal customer base and stand out from the competition. In the current age of online shopping, it's more necessary than ever to access and use data for transforming the customer experience. Almost 32% of shoppers purchase more from the retailer who offers a personalized experience over those who don't. The challenge for the retailers is to piece together the excessive customer data and deliver a personalized customer shopping experience. To overcome this situation, retailers have started investing in digital transformation initiatives which help create a 360-degree customer view. The initiatives are aimed to collect customer data in an organized manner so retailers can gain practical insights. The Connectivity Challenge The fundamental challenge in having a 360 degree customer view is the difficulty of maintaining the updated central data base in real time as the customers shop via multi...